About Us

Something Pretty Boutique

About Us

Each piece is chosen with our clientele in mind;
the sophisticated and modern woman, with a feminine touch.

Something Pretty is an elegantly curated boutique which offers the very best in international design and fashion.

Owner, Tasneem Ismail, founded Something Pretty in 2015 after a career as a buyer for a leading South African retailer. Following her passion in the fashion industry, coupled with her expertise in the corporate field, Tasneem’s vision of finding her space in the market was born. Equipped with the knowledge and expertise, she decided to travel overseas and personally select a beautiful collection of ladieswear to showcase at exclusive events throughout South Africa.

Something Pretty has grown from its initial pop-up events, to the boutique that it is now. Since opening our stores at The Constantia Village in 2018, Willowbridge Centre in 2020 and Piazza St Johns in Seapoint in 2021, Something Pretty has become a local institution with a loyal and consistent following. We take pride in helping women throughout the country find those special pieces they look and feel amazing in. After all, every woman could do with a little Something Pretty in their lives…